Stop Begging Facebook’s Algorithm and Start Treating Bandsintown Like the Digital Mecca It Has Quietly Become

If there was ever a year to stop throwing your energy into the social media abyss, it is 2026. Musicians have spent the past decade contorting themselves into whatever shape the platforms demanded. One year it was long captions, then it was carousels, then it was thirty-second vertical videos where everyone scrambled to become a part-time comedian or motivational speaker just to nudge their reach above the three people the algorithm begrudgingly allowed through. Then there is Facebook, the digital retirement home that now behaves as though you owe it money. You can post a gig announcement on Monday, your aunt in Preston will see it on Friday, and half your audience will find out you played a show at their local venue the day after you took your gear home in an Uber. The wildest part is that musicians already have a social platform that functions, reaches fans reliably and exists for the sole purpose of connecting artists and audiences. Bandsintown spent years quietly evolving in the background while we were all too busy chasing likes on platforms that treat musicians like clutter. In 2026, it finally feels like the penny has dropped. If artists at every level want […]

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