National Geographic Signature with G Adventures: how we're redefining high-end travel

“Luxury today isn’t about excess — it’s about access, learning, and leaving a positive impact. That’s what we set out to build with National Geographic Signature" — Yves Marceau, Head of Product, G Adventures.

With the launch of National Geographic Signature with G Adventures, we've introduced a new approach to high-end travel: one built on deep learning, rare access, small-group connection, and community impact, without sacrificing the comfort today’s premium travellers expect.

Travel Trends spoke with our very own Yves Marceau, Head of Product at G Adventures, to explore how this new collection reflects G Adventures’ vision for the future of high-end travel.

Listen to the full Travel Trends podcast episode with G Adventures here

A G Adventures product, built on a proven partnership

National Geographic Signature launches with 30+ premium small-group trips across nearly 30 destinations, expanding on a decade-long partnership between G Adventures and National Geographic.

From a product perspective, the collection brings together both G Adventures’ 35+ years of experience designing community-based travel, as well as National Geographic’s global network of experts, storytellers, and scientists.

The result is a luxury form of travel offering designed by G Adventures for travellers who want elevated comfort paired with depth, education, and purpose.

Designed by G Adventures for deeper access

Rather than just layering luxury onto existing itineraries, National Geographic Signature was built from the ground up.

Each trip includes Signature Moments that offer access travellers simply can’t arrange on their own, including:

Before-hours entry to major archaeological sites

Visits to restricted conservation centres in Cambodia

Sunset access to Amman’s Citadel, and private dinners in historic and culturally significant locations

“These aren’t just add-ons — they’re the very core of the experience,” Yves explains.

Hear how G Adventures designs these Signature Moments in the podcast here

Expert-led travel, the G Adventures way

A defining feature of National Geographic Signature is its leadership model.

Travellers are guided by National Geographic Expedition Leaders and Experts, integrated into G Adventures’ itineraries to deliver hands-on learning and real-world insight. These experts include (but are not limited to) archaeologists, biologists, photographers, historians, and local specialists actively working in the field.

For G Adventures, expert-led travel means learning through access, experience, and conversation — so the combination of the two is the perfect foundation for a deeper, more meaningful way to explore the world.

Luxury designed with community impact in mind

For G Adventures, luxury and responsibility go hand in hand.

Yves shared how impact is intentionally woven into the Signature collection via our G for Good initiative, including:

A women-led weaving cooperative in Morocco, where tourism revenue supports local reforestation

Community partnerships in Peru, Egypt, and beyond that protect living culture while creating sustainable livelihoods

Every booking also helps support the global nonprofit National Geographic Society, which works to protect and illuminate our world through exploration, research, and education.

Elevated stays, chosen with purpose

Accommodations across National Geographic Signature are selected to balance comfort, sustainability, and a strong sense of place too. Travellers can expect: safari camps and eco-lodges in Africa, historic riads in Morocco and vineyards, and design-forward hotels that reflect their destination. It’s a luxury that enhances the experience — without overshadowing it of course.

Who this collection is built for

National Geographic Signature is designed for travellers who: want to learn as much as they explore, value access over extravagance, care about conservation and cultural preservation, and enjoy travelling in small, diverse, multinational groups.

According to Yves, those group dynamics — something G Adventures has long been known for — often "become one of the most rewarding aspects of the tour."

Where G Adventures sees luxury travel going next

Through National Geographic Signature, G Adventures defines luxury as learning instead of indulgence, access instead of exclusivity, and connection instead of consumption.

Get the full perspective from G Adventures’ Head of Product Yves here and explore the full National Geographic Signature collection at gadventures.com here